345 Quebec St
Victoria, BC V8V
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Rekindle your Local Retailing Economy - CycloTouring
CycloTouring is a growing market globally that the Province of British Columbia is not benefiting from. Campaigns for increasing cyclotouring actually are marketing initiatives for significantly expanding the customer base for local retailers in municipalities that these cyclists pass through.
What is cyclotouring? What is the market? Who are the cyclists? How to attract them?
The Workshop will address the Target Market; the Customer; the Product; the opportunities in BC; the retailing business that benefits; retailers preparing for cyclotourists; mapping for increased exposure to the cyclotouring customers; the BCCC's CycloTouringBC Program and its services for businesses.
Business-Package Registration includes:
Session 4 - Businesses and the CycloTouring Market
a session open to retailers, businesses, business organizations, and tourism organizations
VideoReporting: Impact on Local Retailing; Organized CycloTours
Session 1 - the Global CycloTouring Scene
Session 2 - the Regional Engagement Program
Section 3 - Storytelling – How to; Anxiety Free
Section 5 – Research and the BCCC CycloTouring Report
Section 6 - Mapping –Documenting CycloTouring Routes and Destinations
Full Program - Friday and Saturday
Who Should Attend the Workshop?
- Retailers, Accommodation Providers, Businesses, including tourist–focused businesses
- Business and Tourism Organizations